Pembuat Tautan UTM Gratis

Build clean UTM-tagged campaign URLs for any analytics platform - with live preview and one-click copy.

100% gratis. Berjalan sepenuhnya di browser Anda - file dan data Anda tidak pernah meninggalkan perangkat Anda dan tidak ada yang diunggah ke server mana pun.

Campaign presets

One tap fills source and medium. Edit anything after.

Campaign details

Required fields are marked. Optional fields help with A/B tests and paid search.

Campaign name templates:

Extra options

Custom params, fragment, and bulk variants for A/B creatives.

Live preview

Enter a valid URL plus source and medium to generate your campaign link.

Jump to the next useful tool without leaving your flow.

See more

Tentang alat ini

Analytics can tell you a visitor arrived from Facebook, but not which post, which campaign or which version of the creative. UTM parameters close that gap by attaching the answer to the link itself, where your analytics tool reads it on arrival. Three parameters are required in practice. utm_source names the specific origin - facebook, newsletter, partner-site. utm_medium names the channel type - email, cpc, social, referral. utm_campaign names the initiative, so every link in one push shares a value and reports together. Optional extras include utm_term for paid keywords, utm_content for A/B creative variants, and utm_id for a campaign identifier. Naming discipline decides whether any of this is useful: UTM values are case-sensitive, so Facebook and facebook become two separate rows in every report. Agree a lowercase hyphen convention before the first link goes out. Links are built entirely in your browser.

Cara menggunakan alat ini

  1. Enter the destination URLThe page you want people to land on. Existing query parameters are preserved.
  2. Pick a platform preset or fill source and mediumPresets fill the common pairs (Google Ads, Meta, email, and more). Edit freely after.
  3. Add campaign, term, content or ID as neededCampaign groups the initiative. Term and content help paid search and creative tests.
  4. Use advanced options when usefulAdd custom parameters, a URL hash, or bulk content variants for multiple creatives.
  5. Copy the finished URLCopy as a plain URL, HTML anchor, or Markdown link. Recent links stay on this device only.

Mengapa menggunakannya

  • Shows which specific campaign, post or email drove traffic, not just which platform.
  • Builds correctly encoded URLs so spaces and symbols do not break the link.
  • Live preview with a parameter breakdown before anything ships.
  • Platform presets, auto-formatting, bulk variants and HTML/Markdown copy save campaign setup time.
  • Works with Google Analytics and every other tool that reads the UTM standard.
  • Runs in your browser with no account.

Penggunaan umum

  • Measuring which newsletter link actually drove sign-ups.
  • Comparing performance across social platforms for the same launch.
  • Attributing conversions to a specific paid campaign rather than “paid traffic”.
  • Tracking clicks from a partner site, QR code or guest post.
  • A/B testing two versions of the same ad using utm_content or bulk variants.

Tips untuk hasil lebih baik

  • Standardise on lowercase with hyphens and write the convention down. UTM values are case-sensitive.
  • Never put UTM parameters on internal links between pages of your own site - they restart session attribution.
  • Keep utm_medium to a small fixed set: email, social, cpc, referral, affiliate. Its purpose is grouping.
  • Shorten UTM links before publishing anywhere people can see the URL - they are long.
  • Add a canonical tag to landing pages so parameter variants do not get indexed as separate URLs.

Kesalahan yang harus dihindari

  • Inconsistent casing - Facebook, facebook and FB appearing as three separate sources.
  • Tagging internal links, which resets attribution and makes your own site appear as a traffic source.
  • Spaces in values, which become %20 and clutter reports. Use hyphens.
  • Putting personally identifiable information in a parameter.
  • Creating a new campaign name per link, so nothing groups together.
  • Forgetting the canonical tag, so tracked URLs get indexed as duplicate pages.

Pertanyaan yang sering diajukan

Enter your destination URL and fill in source, medium and campaign above. The finished, correctly encoded URL is generated live and ready to copy as a URL, HTML link or Markdown.

Yes. No account, no limit, and links are built in your browser.

utm_source (where traffic comes from), utm_medium (the channel type) and utm_campaign (the initiative) are the three that matter. utm_term, utm_content and utm_id are optional for keywords, creative variants and campaign IDs.

They do not change how the page behaves for visitors. For SEO they can create duplicate URLs in the index, which is why tracked landing pages should carry a canonical tag pointing at the clean URL.

Yes. Facebook and facebook are recorded as different sources. Use Auto-format or stick to lowercase.

No. Tagging links between your own pages restarts session attribution. Use them only on links arriving from outside.

Source is the specific origin - facebook, mailchimp, partner-blog. Medium is the category - social, email, referral, cpc. Medium groups things; source identifies them.

Yes, and you usually should when the URL will be visible. The parameters travel with the redirect and are still recorded.

Each line becomes its own URL with the same source, medium and campaign, and a different utm_content value - ideal for A/B creative tests.

Orang juga mencari

  • utm link builder free
  • campaign url builder
  • utm parameters explained
  • google analytics utm tracking
  • utm source vs medium
  • utm generator
  • track marketing campaign links
  • free utm builder online

Related guides