Bing Webmaster Tools, inside your AI assistant
Connect Bing once and ask in plain language - “who links to my site?”, “how many people search Bing for this keyword?”, “submit my new pages” - and the answer comes from your own Bing data, not a guess.
- Connect with sign-in or API key
- Free monthly credits
- Pay only for successful calls
bing_get_page_backlinks1 creditBing knows external links to 3 of your pages. The most-linked one:
| Linking page | Anchor text |
|---|---|
| freelancetips.example/invoicing | free invoice maker |
| smallbiz.example/tools-2026 | 500Toolbox |
| forum.example/t/receipts | this receipt generator |
Two of these links point to an old URL - redirecting it to /invoice keeps their value.
https://toolkitbackend-j69m.onrender.com/api/v1/bing/mcpClick "Open Claude connectors" below - claude.ai opens on Settings → Connectors.
Click "Add custom connector". Name: Bing Webmaster. URL: use the Copy button above and paste it.
Click Add, then Connect. Sign in to 500Toolbox and click Allow. Done.
In a chat, open the tools menu (the + / sliders icon) and switch Bing Webmaster on.
A connector added on claude.ai also appears in the Claude desktop and mobile apps. On Team and Enterprise plans an owner adds it once under Organization settings → Connectors; members then click Connect.
Why Bing too
Data Google Search Console does not give you
Backlinks
Which of your pages other sites link to, the linking pages and their anchor text - straight from Bing's index, without a paid SEO tool.
Keyword research
Search volume and related keywords for any phrase, including ones you do not rank for yet, so you can size a topic before writing.
Instant URL submission
Ask Bing to crawl new or updated pages right away, within your site's daily quota, instead of waiting to be discovered.
How it works
Set up once in about two minutes
Connect Bing
Sign in to 500Toolbox, then paste your Bing Webmaster API key or sign in with Bing. The key is checked before it is saved.
Add one URL to your AI app
Paste the server URL as a custom connector in Claude, ChatGPT, Cursor or VS Code and click Connect.
Ask in plain language
The assistant picks the right tool, pulls the data from Bing and explains it - every number comes from a tool result.
What you can ask
Questions it answers from your Bing data
“How did my site do in Bing over the last 28 days?”
“Which of my pages have backlinks, and who links to my homepage?”
“Does Bing see any crawl errors or blocked pages on my site?”
“How many people search Bing for "invoice template", and what related keywords are there?”
“Which Bing keywords am I ranking 5-15 for that I could push onto page one?”
“I just published 10 new pages - submit them to Bing.”
23 tools
Everything your assistant can do in Bing
Reports for traffic, crawling and links, plus analysis tools that find the opportunities before the data reaches the model. Every tool name starts with bing_, so it never gets mixed up with the Search Console connector.
Performance
Bing clicks, impressions and CTR vs the previous period, plus top queries and pages.
bing_get_performance_summaryDay-by-day Bing traffic with a 7-day average and flagged drops or spikes.
bing_get_daily_trendThe searches your site appears for in Bing, with filters and sorting.
bing_get_top_queriesYour pages that get Bing impressions and clicks.
bing_get_top_pagesBiggest gaining and losing queries or pages between two periods.
bing_compare_periodsOne URL: the queries it ranks for plus Bing's index record.
bing_get_page_reportOne keyword: which pages rank and its weekly trend.
bing_get_query_reportOpportunities
Keywords ranking 4-20 in Bing that are closest to page one.
bing_find_striking_distance_keywordsPages or queries that show up a lot but get few clicks.
bing_find_low_ctr_opportunitiesCrawling & indexing
Daily Bingbot activity: pages crawled, errors, pages in index, status codes.
bing_get_crawl_statsURLs with 4xx/5xx errors, redirects, robots.txt blocks or malware flags.
bing_get_crawl_issuesBing's record of one URL: status, last crawl, discovery date.
bing_get_url_infoSitemaps and feeds submitted to Bing, with status and URL counts.
bing_list_sitemapsBacklinks
Which of your pages other sites link to, and how many links each has.
bing_get_linked_pagesThe external pages linking to one URL, with their anchor text.
bing_get_page_backlinksKeyword research
Bing search volume for any keyword, plus related keywords.
bing_keyword_researchWeekly Bing search impressions for a keyword over recent months.
bing_get_keyword_trendSubmit to Bing
How many URLs you can still submit today and this month.
bing_get_url_submission_quotaAsk Bing to crawl up to 100 new or updated pages now.
bing_submit_urlsneeds submit accessSubmit or resubmit a sitemap, RSS or Atom feed.
bing_submit_sitemapneeds submit accessRemove a sitemap from Bing's list (always confirmed with you first).
bing_remove_sitemapneeds submit accessAccount
Every site in your Bing Webmaster account and whether it is verified.
bing_list_sitesCredit balance, how Bing is connected, and the price of every tool.
bing_get_account_statusOne-click reports
Built-in prompts
Apps that support MCP prompts (Claude shows them in the + menu) get complete Bing workflows - no need to know what to ask.
Bing SEO report
Totals, winners and losers, crawl problems and this week's best actions.
Backlink audit
Most-linked pages, who links to them and where links are missing.
Crawl & indexing check
Crawl errors, blocked URLs, sitemaps and pages Bing does not have.
Keyword ideas
Search demand for a topic from Bing data, turned into page ideas.
Diagnose a Bing traffic drop
When it started, which pages and queries, and whether crawling is to blame.
Security & privacy
Your key and data stay protected
Encrypted at rest
Your Bing API key or sign-in token is encrypted with AES-256-GCM and never sent to the AI app.
You approve every app
An AI app gets access only after you click Allow on a 500Toolbox page that shows which app is asking.
No destructive tools
The AI can submit URLs and sitemaps, and remove a sitemap after asking you. Nothing changes settings, users or your site.
Disconnect anytime
Delete the stored key from your dashboard, remove single apps, or regenerate the key in Bing to cut access everywhere.
Pricing
Pay per call, from 1 credit
Free credits every month, plus a welcome grant when you sign up. Failed calls are refunded automatically, and purchased credits never expire.
FAQ
Questions people ask
How do I connect Bing Webmaster Tools?
On the setup page, either sign in with Bing, or paste your Bing Webmaster API key (Bing Webmaster Tools → Settings → API access → API key). The key is checked with Bing before it is saved, so a typo fails right away. Both connections give the same tools.
Why can I connect with an API key instead of signing in?
Bing's sign-in tokens have at times been rejected by Bing's own API while API keys kept working. The key path keeps the connector usable through that. The key is stored encrypted (AES-256-GCM), is never sent to your AI app, and you can delete or regenerate it in Bing at any time.
What can the AI change in my Bing account?
Only three things, and only when you ask: submit URLs for crawling, submit a sitemap, or remove a sitemap from Bing's list (it confirms with you first). There are no tools that change settings, users, blocked URLs or remove your site. A read-only Bing sign-in cannot submit anything at all.
What does Bing give me that Google Search Console does not?
Backlink data (which of your pages other sites link to, and the linking pages with their anchor text) and keyword research for any keyword, not just ones you already rank for. Bing's traffic totals also include Copilot chat results.
What does it cost?
Each tool shows its credit price - most cost 1 credit, a few cost 2, and listing sites, the account status and the submission quota are free. Your account gets free credits every month, and you are only charged when a call succeeds: anything that fails is refunded automatically.
Why is query data weekly?
Bing reports query and page statistics in weekly buckets, while site traffic and crawl stats are daily. The tools say which one a number comes from, and periods for query and page data are rounded to whole weeks.
How do I disconnect?
On the Bing Webmaster page of your dashboard, "Disconnect" deletes the stored key or token. You can also remove individual AI apps there. If you connected with an API key, deleting or regenerating it in Bing Webmaster Tools stops it working everywhere.
Your Bing data, one question away
Connect it once - every chat after that can use it.