Google Business Profile, managed by your AI assistant
Ask "how do I rank higher in Maps?" or "answer my new reviews" - your assistant audits the profile, drafts replies and posts, updates hours, and publishes only what you approve.
- Sign in with Google in one click
- Every public change needs your OK
- Pay only for successful calls
gbp_get_performance1 creditViews are up 14%, and more of them turn into contact:
| Action | Change |
|---|---|
| Calls | +22% |
| Direction requests | +9% |
| Website clicks | +17% |
Three 2-star reviews from last week have no reply yet - want me to draft answers for you to approve?
https://toolkitbackend-j69m.onrender.com/api/v1/gbp/mcpClick "Open Claude connectors" below - claude.ai opens on Settings → Connectors.
Click "Add custom connector". Name: Google Business Profile. URL: use the Copy button above and paste it.
Click Add, then Connect. Sign in to 500Toolbox and click Allow. Done.
In a chat, open the tools menu (the + / sliders icon) and switch Google Business Profile on.
A connector added on claude.ai also appears in the Claude desktop and mobile apps. On Team and Enterprise plans an owner adds it once under Organization settings → Connectors; members then click Connect.
Why ask your assistant
Local SEO without the busywork
Every review answered
Drafts personal replies to new and unanswered reviews and posts the ones you approve.
A complete profile
Audits description, categories, hours, photos and posts, and fixes gaps like holiday hours.
Know what works
Calls, directions, website clicks and the searches that show your business - with trends.
How it works
Set up once in about two minutes
Connect Business Profile
Sign in with the Google account that manages your listing and choose read & write or read-only.
Add one URL to your AI app
Paste the server URL as a custom connector in Claude, ChatGPT, Cursor or VS Code and click Connect.
Ask in plain language
The assistant reads your profile and reviews, drafts changes, and publishes after your OK.
What you can ask
Things it does for your business
“Audit my Google Business Profile - how do I rank higher in Maps?”
“Draft replies to all my unanswered reviews.”
“How many calls and direction requests did we get last month?”
“What do people search for when they find us?”
“Set our Christmas and New Year opening hours.”
“Write a Google post about our winter offer.”
17 tools
Profile, reviews, posts and insights
Profile audits and edits, reviews and replies, posts and photos, performance and search keywords - plus a raw API tool for attributes and more. Every tool name starts with gbp_.
Profile
A local SEO checklist with a score: description, categories, hours, photos, posts, reviews.
gbp_audit_profileName, categories, description, phone, website, hours and special hours.
gbp_get_locationDescription, phone, website, opening and holiday hours. Needs your confirmation.
gbp_update_locationReviews
Stars, text, reviewer and your reply; filter to unanswered or low ratings.
gbp_list_reviewsRating trend, reply rate and time, unanswered negatives and common words.
gbp_get_review_insightsPosts your public reply. Needs your confirmation.
gbp_reply_to_reviewRemoves your reply from a review.
gbp_delete_review_replyPosts & photos
Updates, events and offers with their state.
gbp_list_postsAn update, event or offer with a button and photo. Needs your confirmation.
gbp_create_postChange a post's text or button.
gbp_update_postRemoves a post for good.
gbp_delete_postPhotos and videos with category, date and views.
gbp_list_mediaInsights
Search and Maps views, website clicks, calls, directions, messages and bookings.
gbp_get_performanceThe searches that showed your business, by month.
gbp_get_search_keywordsAttributes, place action links, notifications and more.
gbp_api_requestAccount
Every business location your Google account manages.
gbp_list_locationsCredit balance, connection, whether changes are allowed, and tool prices.
gbp_get_account_statusOne-click workflows
Built-in prompts
Apps that support MCP prompts (Claude shows them in the + menu) get complete local SEO workflows.
Local SEO audit
A score, what is missing, the searches you appear for, and 10 actions.
Reply to unanswered reviews
Drafts a personal reply for each one and posts only the ones you approve.
Plan this week's posts
Writes three posts about your offer or news, publishes the one you pick.
Safety
Your public profile stays under your control
Confirm before publishing
Replies, posts and profile edits are public, so each one needs your explicit confirmation.
Changes have an off switch
Connect read-only or turn "Allow changes" off at any time - reports keep working.
Locations protected
Deleting or transferring locations and managing admins are blocked on our server.
Encrypted at rest
Your Google token is encrypted with AES-256-GCM and never sent to the AI app.
Pricing
Pay per call, from 1 credit
Free credits every month, plus a welcome grant when you sign up. Failed calls are refunded automatically, and purchased credits never expire.
FAQ
Questions people ask
Will it reply to reviews on its own?
No. Replies, posts and profile edits are public, so the assistant must show you the exact text and you confirm before anything is published. It only works when you have switched on "Allow changes".
Can it change my business name or address?
It avoids that: changing the name or address can make Google re-verify your business. It only does it if you insist, and still needs your confirmation.
What can it never do?
It cannot delete a location, transfer it, or add or remove managers - those calls are blocked on our server.
Does it work with several locations?
Yes. Every location your Google account manages is available; you name the one you mean.
What does it cost?
Listing locations and the account status are free, most tools cost 1 credit, the audit and review insights cost 2. You are only charged when a call succeeds.
Is my Google token safe?
It is stored encrypted (AES-256-GCM), used only on our server to call Google, and never sent to your AI app. Disconnecting deletes it.
Your local listing, one question away
Connect it once - every chat after that can look after it.