Google Merchant Center, fixed by your AI assistant
Ask "why are my products disapproved?" or "which products are overpriced?" - your assistant scans the whole feed, explains every issue, and fixes titles, prices and stock after your OK.
- Sign in with Google in one click
- Works with Shopify & WooCommerce feeds
- Pay only for successful calls
merchant_find_product_issues2 credits312 of 1,840 products are disapproved. Three causes cover 94% of them:
| Issue | Products |
|---|---|
| Missing GTIN | 188 |
| Image too small | 74 |
| Price mismatch | 31 |
The GTIN and image issues are fixed in your Shopify data; the price mismatch is your product pages - want the list of affected SKUs?
https://toolkitbackend-j69m.onrender.com/api/v1/merchant/mcpClick "Open Claude connectors" below - claude.ai opens on Settings → Connectors.
Click "Add custom connector". Name: Google Merchant Center. URL: use the Copy button above and paste it.
Click Add, then Connect. Sign in to 500Toolbox and click Allow. Done.
In a chat, open the tools menu (the + / sliders icon) and switch Google Merchant Center on.
A connector added on claude.ai also appears in the Claude desktop and mobile apps. On Team and Enterprise plans an owner adds it once under Organization settings → Connectors; members then click Connect.
Why ask your assistant
A clean feed without the spreadsheet work
Every issue, grouped
Scans thousands of products and groups problems by cause, with how many products each blocks and who fixes it.
Fixes in bulk
Rewrites titles, corrects prices and stock, fills GTINs and labels - even for Shopify and WooCommerce feeds.
Sells smarter
Finds products with clicks but no sales and where your prices are above the market benchmark.
How it works
Set up once in about two minutes
Connect Merchant Center
Sign in with Google and choose read & write, or read-only if you only want reports.
Add one URL to your AI app
Paste the server URL as a custom connector in Claude, ChatGPT, Cursor or VS Code and click Connect.
Ask in plain language
The assistant reads your feed and performance, proposes changes and applies them after your OK.
What you can ask
Things it does for your shop
“Why are my products disapproved, and how do I fix them?”
“Which products get clicks but never sell?”
“Where am I more expensive than other shops?”
“Rewrite the titles of my 20 most viewed products for Shopping.”
“Mark these 15 SKUs as out of stock.”
“Are there any account warnings I should worry about?”
17 tools
Feed health, products and performance
Issue scans, product and account details, Shopping performance and price benchmarks, product changes and data sources - plus a raw API tool for inventory, shipping and more. Every tool name starts with merchant_.
Feed health
Every product issue grouped by cause: products hit, disapproved or limited, the fix and examples.
merchant_find_product_issuesSuspensions, website, shipping and verification warnings, by country.
merchant_get_account_issuesPrimary and supplemental feeds: API, file, Shopify / plugin or autofeed.
merchant_list_data_sourcesProducts
Products with price, stock and status; filter by status or text.
merchant_list_productsEvery attribute, status per country and each issue with Google's fix.
merchant_get_productPromotions with status, dates and coupon codes.
merchant_list_promotionsPerformance
Clicks, impressions, CTR, conversions and value per product or per day.
merchant_get_performanceYour prices against the market benchmark, with the gap in percent.
merchant_get_price_competitivenessAny Merchant Reports query: best sellers, price insights, competitive visibility.
merchant_run_reportChanges
Title, description, price, stock, GTIN, custom labels - also for feed, Shopify and WooCommerce products.
merchant_update_productA new product in an API data source.
merchant_insert_productRemoves an API product. Needs your explicit confirmation.
merchant_delete_productA primary or supplemental API source, e.g. for AI title fixes.
merchant_create_data_sourceMakes Google re-read a feed file right away.
merchant_fetch_data_sourceLocal and regional inventory, shipping, programs, notifications and more.
merchant_api_requestAccount
Every Merchant Center account your Google account can access.
merchant_list_accountsCredit balance, connection, whether changes are allowed, and tool prices.
merchant_get_account_statusOne-click workflows
Built-in prompts
Apps that support MCP prompts (Claude shows them in the + menu) get complete Merchant Center workflows.
Feed health check
Every disapproval grouped by cause, who fixes it, and a one-week plan.
Optimise product titles
Finds weak titles with low CTR, proposes better ones, applies after your OK.
Shopping performance report
Best and worst products, overpriced items and next steps.
Safety
Powerful, with guard rails
Changes have an off switch
Connect read-only or turn "Allow changes" off at any time - reports keep working.
Your OK first
The assistant shows each change before making it; deleting products needs an extra confirmation.
Account protected
Deleting the account, managing users and accepting terms are blocked on our server.
Encrypted at rest
Your Google token is encrypted with AES-256-GCM and never sent to the AI app.
Pricing
Pay per call, from 1 credit
Free credits every month, plus a welcome grant when you sign up. Failed calls are refunded automatically, and purchased credits never expire.
FAQ
Questions people ask
My products come from Shopify or WooCommerce. Can it still change them?
Yes. Feed and plugin products cannot be edited in place through Google's API, so changes go into a supplemental API data source that overrides the feed values. If you have none, the assistant offers to create one first.
Can it change things without asking?
No. Changes only work when "Allow changes" is on, the assistant is told to show you each change and get your OK first, and deleting a product needs an extra confirmation.
What can it never do?
It cannot delete your Merchant Center account, manage users or accept terms of service - those calls are blocked on our server.
Does it work with free listings and Shopping ads?
Yes. Performance covers both, and issues are shown per destination (Shopping ads, free listings) and country.
What does it cost?
Listing accounts and the account status are free, most tools cost 1 credit, issue scans, performance and report queries cost 2. You are only charged when a call succeeds.
Is my Google token safe?
It is stored encrypted (AES-256-GCM), used only on our server to call Google, and never sent to your AI app. Disconnecting deletes it.
Your product feed, one question away
Connect it once - every chat after that can check and fix it.