Free Marketing Agency Invoice Template
An invoice template for marketing agencies, with the line items and payment terms this trade uses already filled in. Edit it here and download a PDF.
100% free. Runs entirely in your browser - your files and data never leave your device and nothing is uploaded to any server.
From
Your Business
#0001
| Description | Qty | Price | Amount |
|---|---|---|---|
| 1 | $0.00 | $0.00 |
Thank you for your business
Payment due within 30 days. Ad spend is billed separately from management fees.
Your work is kept on this device as you type - it will not appear on other devices. Sign in to keep drafts in an account.
Page
“Fit to content” ends the page where your invoice ends, with no blank paper underneath, and lets you set the margins below. Switch to A4 or US Letter when you need a standard sheet for printing or filing.
Your business
Bill to
Details
Table columns (drag to reorder, rename, or add your own - up to 8)
Items
Font
Each template ships with its own typography. Pick a font here to override it everywhere on the page.
Corner style
Rounds or squares the boxes on the page - badge, info cards, table header, totals, notes and payment box. Template keeps each design's own corners.
Page margins (in points; 48 is about 12.7 mm)
About this marketing agency invoice template
Marketing agency invoices are compared every month with a retainer agreement and with ad-platform bills, which is why a single total causes so many queries. This marketing agency invoice template separates management fees, media spend, production and one-off projects, and names the month or campaign each covers, so the client's marketing lead and finance team can both approve it. It opens with a campaign retainer and creative production, showing how monthly fees and project work are separated.
How to use this tool
- Choose an agency layoutPick a Marketing & Advertising design with space for the client and the period covered.
- Separate fees from costsList the management, retainer or placement fee, pass-through media spend, production and one-off projects, with the month or campaign each covers.
- Send it to both approversDownload the PDF and send it to the client’s marketing lead and finance team.
Retainers billed in advance or arrears
Decide whether the retainer is invoiced in advance (at the start of the month it covers) or in arrears (after the work is done) and keep to it - switching mid-contract creates a month that looks double-billed. State the period on every invoice, and list any hours or deliverables beyond the retainer as overage at the agreed rate.
Media spend and pass-through costs
If the agency pays ad platforms on the client's behalf, bill media spend as its own line, ideally with the platform invoice attached, and show any agency commission separately. If the client pays platforms directly, leave media off entirely and note the budget managed. Production costs - photography, printing, influencer fees - also deserve their own lines with supplier references.
Key features
- Fees and pass-through costs kept apart, which stops month-end queries.
- Also suits recruitment agencies billing a placement fee per candidate.
- Month and campaign references that match the client’s budget lines.
Common uses
- Agencies billing monthly retainers.
- PPC specialists billing management fee plus ad spend.
- Studios billing campaign production.
- Consultants billing overage hours.
Tips for better results
- Stick to advance or arrears billing consistently.
- Attach platform invoices for media spend.
- Show overage separately.
Mistakes to avoid
- Mixing media spend into fees.
- Retainer invoices with no period.
- Billing overage without reference to the agreement.
Frequently asked questions
Either is fine; what matters is consistency and stating the period covered.
As a separate pass-through line, ideally with the platform invoice, and any commission shown separately.
Work beyond the retainer scope, billed at an agreed rate.
Yes, as separate lines with supplier references.
Agency invoicing splits retainer from project and, crucially, fees from pass-through ad spend - mixing them makes the invoice look several times larger than the agency fee.
Always separate media spend from your fee on its own line. A client who thinks your fee was the whole number will not renew.